Just came across this blurb in the "The Hindu" Magazine section yesterday.
Check out the "GoCycle" website.
Since I might have "Nandi Hills" run I'm not sure if I can make it. Starts at 8AM on April 27th from couple of locations in Bangalore. Let me see. A very nice initiative to urge people to use cycling as an alternate mode of transport. We need to learn from China at least.